ATG Special Report -- Why Do Reference Librarians Purchase Print or Online Reference Sources?

Digital reference: Reference librarians' experiences and attitudes

This article reports the results of a survey of reference librarians in public and academic libraries of various sizes in the United States, asking them about their experiences with and attitudes towards the use of digital and networked technologies and resources in reference work. A total of 648 responded. In general, respondents were positive and optimistic in their outlook, but not unreserve...

Online or Print: Which Do Students Prefer?

reference librarians as a communicator

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When Do Online Consumers Purchase?: Based on Inter-Purchase Time

This study is motivated by the premise that online consumers can make a purchase at any time of day if they have even a tiny time slot along with Internet access. To identify the increased shopping time flexibility, we first characterize the patterns of online purchase timing in comparison to those in the offline market. The results show (1) the breakdown of purchase timing regularity and (2) t...

Teens Are from Neptune, Librarians Are from Pluto: An Analysis of Online Reference Transactions

As part of a project to evaluate the effectiveness of Tutor.com’s Live Homework Help service, the authors examined over 100 transcripts of online transactions between teens and the virtual reference librarians in California who connect students to Live Homework Help tutors. Using content analysis, the authors document and discuss the difference in online communication styles between teens and a...